SEGI Bachelor of Business Management (Hons)- Marketing Management

Course Description:

The Bachelor of Business Management (Hons) is a three years full time program designed to provide students with skills and knowledge across a range of business disciplines with emphasis on management skills. It prepares students in all aspects of business operations and management through a perfect balance of conceptual academic structure and hands-on practical experience. We offer the following specializations:

General Management

Marketing Management

Human Resource Management

Course Duration:
3 Years
No.of Semesters:
3 semesters per year
Course Type:
Bachelors Degree
MNQF Level:
Level 7
Learning Mode:
On Campus
Entry Criteria:
GCE A’Level 2 pass (D or above pass in A’ Level exam) OR HSSC (Dhivehi & Islam) C or above 2 passes Attainment of a Level 4 qualification in a related field OR Attainment of a Level 4 Foundation study Program approves for the specific Diploma program
Course Intakes:
February / June / September
Modules:
Innovative and Creative Skills in Business
Information Technology and Systems
Global and Applied Economics
Global and Applied Economics
Understanding Markets and Consumers
Effective listening
Professional communication in Dhivehi
Islamic Education
Personal Development & Communications Skills
Business Management
Principles of Economics
Quantitative and Statistical Methods
Financial Accounting
International Business
Managing Organization
Customer Relationship Management
Financial Management 1
Co-curriculum management
Business Ethics
Strategic management
Business Law
Negotiations & Conflict Management
Digital Business
Business Communication
Research Methodology
Strategic and Change Management
Marketing, Communication & Advertising practice
Relationship Marketing
Entrepreneurship
Business Government Relations
Management Accounting
Research Project
Marketing, Directions and Applications
Critical Issues & Innovative Marketing
Planning for media: direct & online
Class Timings
18:00 pm to 22:00pm (5 days a week)
Award Title:
Bachelor of Business Management (Hons)- Marketing Management
Awarding Body:
SEGi
Learning Hours (L):
4800
Credits (C):
480
Assessment Method:
Course works and final assessment

Covered Under Government FREE Degree Scheme- MVR 22,100 per year. All fees are non refundable. Fees include tuition fee, study materials and exam fees.